IMMERSIVE TECHNOLOGIES FOR THE FOOTBALL INDUSTRY

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BUDWEISER’S REBRANDING FROM BEFOOTBALL’S VIRTUAL STADIUM VR

 

 

Virtual Reality Penalty shoot-out in in Budweiser's custom stadium.

 

Budweiser, the official beer of the Premier League and the Spanish League, carried out together with BeFootball and the Hibooboo agency, a rebranding of our generic virtual stadium, in which personalized elements of the brand were added within the stadium, creating a memorable brand experience.

 

The virtual reality soccer fan experience got the fans into the shoes of a penalty shooter to beat the rival goalkeeper and thus take the victory and could be enjoyed in the main cities of Peru.

 

From the flags or the classification screen, to the scoreboard or the billboards, many are the elements that can be branded in our virtual stadiums.

 

If you are curious about our games and virtual reality experiences for soccer fans, you should visit our XR FAN EXPERIENCES section or ask us for the Branding Annex to know the customization options for the generic BeFootball stadium.

 

CLIENT

Budweiser

PARTNER

Hibooboo

TECHNOLOGICAL PARTNER

Prisma VR Studio

DATE

December 2019 - January 2020

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