IMMERSIVE TECHNOLOGIES FOR THE FOOTBALL INDUSTRY

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FRANCE FEMENINE FIFA WORLD CUP - VIRTUAL REALITY FAN EXPERIENCE

WOMEN'S FOOTBALL WORLD CUP FRANCE 2019 - FAN VR EXPERIENCE

Competitive penalty kick experience for fans of the Women's World Cup held in France 2019.

 

On the occasion of the Women's Soccer World Cup held in France in 2019, we created for Wanda Group a competitive virtual reality experience of ball shooting for fans of the 2019 World Cup in France.

This experience was installed in the Lyon fanzone, in the final stages of the competition and allowed World Cup attendees to enjoy a unique technological football experience.

This project featured the branding or personalization of the VR experience.

A VR game that pitted participating fans in a virtual competition, awarding prizes to the participants with the highest scores.

The experience had the objective of making the female figure visible in soccer and therefore put the user in the shoes of a soccer shooter and faced a goalkeeper. At the stage level, the fan was transported to two different environments:

  • The first stop was at the El Danzhai Wanda Village, a virtual recreation of the Danzhai resort town promoted by the Wanda Group, as part of its poverty alleviation program. In this emblematic space, fans were challenged to obtain the highest score based on their precision with the ball, hitting different static targets with it.
  • Later, the fans went to the virtual stadium of the Wanda Metropolitano, whose physical edition is in Madrid, and they teleported to the field in the middle of the final, with the stadium packed with fans. In this second part, the user puts himself in the shoes of the penalty taker where he must beat the goalkeeper or rival and win.

A virtual reality experience for fans that we carried out together with our partners Happy Finish and Infront, and that moved all the fans of the Women's World Cup in France.

If you want to know more experiences and virtual reality games for soccer fans you can visit our XR FAN EXPERIENCES section.

 

CLIENT

Wanda Group

PARTNER

Happy Finish - Infront

TECHNOLOGICAL PARTNER

Prisma VR Studio

DATE

July 2019

 

 

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