IMMERSIVE TECHNOLOGIES FOR THE FOOTBALL INDUSTRY

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BEFOOTBALL NISSAN EDITION - UEFA CHAMPIONS LEAGUE 2019 - 2020

BEFOOTBALL NISSAN EDITION - UEFA CHAMPIONS LEAGUE 2019 - 2020

Virtual reality VIP Activations with Nissan.


The automotive brand Nissan together with the company Last Lap approached Befootball for the activation of an itinerant Road Show in the stadiums of the Spanish teams qualified for the 2019/2020 Champions League.

Those attending the Nissan VIP box at FC Barcelona's Camp Nou, at Real Madrid CF's Santiago Bernabéu and at Club Atlético de Madrid's Wanda Metropolitano, were able to experience the thrill of taking a decisive penalty thanks to virtual reality.

We branded our BeFootball stadium for Nissan and created a personalized experience with mechanics developed exclusively for the brand, in which the speed, direction and power of the ball were combined with the mobility concepts of Nissan cars in a unique gamification.

This project demonstrates the branding possibilities offered by BeFootball's XR FanXperiences, and the option to include personalized messages for the brand.

If you want to know more experiences and virtual reality games for football fans you can visit our XR FAN XPERIENCES section.

Enjoy the video of the experience:




CLIENT
Nissan
PARTNER
Last Lap
TECHNOLOGICAL PARTNER
Prisma VR Studio
DATE
October 2019 - February 2020

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