Our world is constantly changing. The different industrial revolutions have allowed us to experience great advances in our relationship with the environment and with each other, and digitization was one of those profound and irrevocable transformations, that affected all sectors. Today we live in a new technological era that has completely changed the landscape in aspects of leisure, work, communication, transport or education, and also in sports and our relationship with it.
In front of our eyes, a new era has begun to emerge, marked by the virtualization of content, which we are beginning to see thanks to immersive technologies, such as augmented and virtual reality.
So how can we fit a sport that is more than 150 years old with a technology that is barely six in its modern version? Can they complement each other? Let us explain why virtual reality and football make a perfect match.
Football, the king of sports
Football is known as the beautiful game, and it is the largest social phenomenon on the planet that connects millions of people, and has a solid industry that stands out especially and worldwide.
The technological innovation that has been experienced in this field encompasses fields such as ticket control or football teams sports management, and it continues to expand towards new horizons that open up new categories in generating income from clubs or in the transformation of the relationship between clubs and their fans.
Virtual reality, a unique technology
Virtual reality is a powerful technology that allows what no other technology has achieved before: to simulate reality and to teleport us to other worlds.
Evolving every day, this immersive technology covers more and more fields, and has proven to present great advantages as a training and marketing tool and a total paradigm shift in experimental entertainment.
Immersive technologies for the football industry
These technologies are capable of making us live unique experiences and are great connection tools so that football clubs, associations and institutions can connect in an innovative way with their fans, democratizing access to this professional sport, in an inclusive and different way.
Uniting the emotion and strength that soccer awakens in its fans and the application of immersive technologies such as virtual reality, BeFootball was born, as the technology company that develops products and immersive experiences for the soccer industry.
Our developments range from solutions to connect with fans with immersive experiences, to complementary training products that develop the most emotional and cognitive skills of future professional players, to the creation of a new category in the industry with the arrival of techno competitions. sports inspired by the unstoppable phenomenon of eSports.
In our reason for being, we help the football industry to enter the era of virtualization, a transformation in which the digitized world takes the next step towards a three-dimensionality that allows it to mix immersively with the real world, with products specifically designed for the football industry, which represents the next step in promoting sport properties (clubs, competitions and athletes) in the field of innovation and developing new business models.
Today digitization is a reality that many have not yet reached, but going beyond the obvious step we must take, anticipating what is coming on the horizon, is part of our company vision, and we want to help the industry of football to achieve that goal. As Bob Costas, a sports journalist, said:
"In sports, anticipating what might happen is almost as important as what actually happens"
Welcome to the era of virtualization