Virtual Reality & eSports: analyzing the sinergies of two growing industries
These two industries weren't believed to be as successful as they are today. Let's dip into the powerful possibilities of virtual reality eSports.
In an era lead by technological innovation, even sports have been transformed. Virtual reality and soccer share unique characteristics to work well together and be a great match for innovation.
From the arrival at the stadium, leaving the official club bus and passing through a corridor full of Atlético de Madrid fans, to the entrance to the stadium and its different spaces, we created an experiential tour to bring fans from all over the world closer to the excitement of entering this iconic stadium.
Budweiser, the official beer of the Premier League and the Spanish League, carried out together with BeFootball and the Hibooboo agency, a rebranding of our generic virtual stadium, in which personalized elements of the brand were added within the stadium, creating a memorable brand experience.
1VR1, the first one-on-one virtual reality simulator that allows generating techno-sports competitions for football lovers, redefining the relationship between sport and its fans.
Con motivo del Mundial de Fútbol Femenino celebrado en Francia en 2019, creamos para Wanda Group una experiencia de realidad virtual competitiva de lanzamientos a balón parado para los fans del Mundial de Francia 2019.
Con motivo del Mundial de Fútbol celebrado en Rusia (Moscú) en 2018, creamos para Wanda Group una experiencia futbolística de realidad virtual competitiva de lanzamientos a balón.
The automotive brand Nissan together with the company Last Lap approached Befootball for the activation of an itinerant Road Show in the stadiums of the Spanish teams qualified for the 2019/2020 Champions League.
For the client LaLiga we created an exciting sports competition in virtual reality with which fans could become professional soccer stars and prove their worth in a frenzied penalty shootout.
On the occasion of the Asturias International Trade Fair (Fidma), Divertia decided to commission us for its tribute to the footballers Jesús and Enrique (Quini) Castro, a virtual reality experience with the virtualization of the El Molinón stadium. These brothers were two very important figures for the Real Sporting de Gijón club, and two of the most important in the history of Asturias.
We recreated the dressing room, the tunnel to the field and the field of the Wanda Metropolitano in detail to put the user in the shoes of a professional player from this first division team. The goal: to challenge and beat his world-class goalkeeper and teammate Jan Oblak.