Last week we received the visit of Pedro Galván, CEO of Awards of Happiness to our showroom at Wizink Center Madrid, and we had the opportunity to chat with him after showing him everything we do at BeFootball.
Pedro Galván Paris, Spanish by birth and currently based in Miami for more than 8 years, is a reference in the world of marketing and sports sponsorship, having previously worked for the Euroleague Basketball League, the Volvo Ocean Race, Disney on Ice, and in different leading marketing agencies. Today he runs several initiatives related to the pursuit of happiness and still finds time to write science fiction books.
In this #BeFootballTalk we exchanged some reflections that had arisen from Pedro’s connection with virtual reality technology, and how he, from his field of expertise, saw the potential of these technologies.
The first thing our guest pointed out was how disruptive he found our technological approach with BF 1VR1, the first virtual reality one-on-one football simulator, claiming that “what he had experienced before in virtual reality has nothing to do with this”.
He also highlighted the physical aspect, commenting that he did not expect to have been “so tired” in the experience, and that it is great to be able to exercise almost without realising it in a sport like football, and also in a social way.
With regard to its social and experiential aspect, he commented that he did not feel that we were that far away from approaches such as Ready Player One, “to go from time to time to worlds in which you play, you are in worlds that you can’t access in real life and that for a while you can be enjoying and living those dreams in person, even though it’s not real, it’s super exciting and I have thoughts that come to me now: when I have the memory of something that I have lived in lives that are not real but are virtual, will they count or not?”
As a marketing professional and expert, Pedro also commented that with technology we are often over-promised, and it is frustrating to be disappointed. Regarding the technology he met at BeFootball, Pedro was optimistic, especially as a product suitable for sponsorship, as it allows many things to be gained beyond an exclusive experience, such as data. He also remarked that we are in a predominantly sedentary world, and that solutions that encourage movement through the enjoyment of an immersive experience create a memory that you take with you.
We thank Pedro for his words and thoughts and add him with the number 125 to the global community of fanballers/fanballers. Pedro, the rematch of BF 1VR1 is yours whenever you want ;-).